UX case study | ChatInfinite : A Messaging Application

Jugaad-a-thon | Nov’21

Our Team

Choosing the Problem Statement :

Understanding problem statement by breaking down the Problem statement

  • Business Sees: A massive influx of user
  • Reason: because of Privacy concerns from WhatsApp
  • The current behavior of people: though they have the app they are not engaging with it
  • What the business wants: to design an engaging experience so that users use it as their primary messaging app.

Reason for choosing

  1. As almost every platform today is looking for user engagement, it would be a great problem area to work on.
  2. All of us (team members) uses WhatsApp and their changed Privacy policy has become a concern for all of us as well because of all the hype around it so we somewhat felt related to the problem statement.
  3. Messaging is a very common activity, which everybody is habitual to nowadays. We wanted to understand the problems associated to it.
  4. The major reason to choose this statement was also about the strengths each one of us has, so we roughly break down each given problems to understand what all we will be needing and figured this problem statement one to be the most suitable as per the team strength and the given time constraint.

Plan of action

  • Assumptions & Hypothesis
  • 5 W’s Exercise
  • Desk Research (Competitor Analysis, Statistical & Behavioural Analysis)
  • Primary Research (1 on 1)
  • Ideation & Brainstorming
  • Validating the data with the secondary research and primary research -Connecting the dots to stay relevant with the problem statement
  • Wireframing
  • UI & Prototypes
  • Video
Captured from notion document

We took Signal as our base app to solve the problem statement.

  1. Why do people start switching from WhatsApp?
  2. What were the privacy concerns?
  3. Why engage in private chats less?
  4. What is the main reason behind that?
  5. How do we encourage the target audience to use it?
  6. Who is the target audience?
  7. Who are the other competitors in the market who are facing the same issues?
  8. What makes WhatsApp more engaging than any other platform?
  9. What made the user feel that his data was not secure?
  10. What makes the user stay on the platform even though there is a privacy concern?
  11. Why it is important to solve such privacy problems?

Research problem statement:

Secondary Research

Competitor Analysis

Competitors analysis document link : https://creative-walnut-be4.notion.site/Competitive-analysis-fef527886dc0499fa6421d8918e560e8

Primary Research Interview Questions

Primary Research Data:

Interview data link : https://creative-walnut-be4.notion.site/Raw-users-data-from-interviews-4fc61ff10f2a4a4fa343f0e565da477b

💡 Ideation:

Hypothesis

Validating Our hypothesis with the primary and the secondary data

Notion document link : https://creative-walnut-be4.notion.site/Jugaad-a-thon-Nov-21-d164d0a90a5044228904b8dc6eac8044

Mapping our ideas with the over all user insights

  • Users want a simple interface for a messaging app
  • Users want a customizable interface for messaging
  • Users want an interface for messaging which is free of unwanted interactions (msg, call, etc.)
Figjam file link: https://www.figma.com/file/ufb0PWkspB6bINHc2wMohE/User-persona%2Fempathy?node-id=0%3A1

Reasons for choosing a simple interface messaging app

  1. Despite WhatsApp’s many negative aspects with regard to user privacy, people still like using it because of its user-friendly interface (simple interface) | Primary & Secondary source.
  2. Rather than learning a new interface, people simply want to use an interface that they are already familiar with | Primary source.

Solutioning the ideas — Rough Wireframe

Choose the following three ideas

  1. An In-app browser feature
  2. Adding a grouping features
  3. Provide quick action feature
Bottom Navigation Bar

1. An In-app browser feature

Low-fidelity prototype link: https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=0%3A1&node-id=18%3A345&viewport=241%2C48%2C0.14&scaling=min-zoom&starting-point-node-id=18%3A345&show-proto-sidebar=1
High Fidelity prototype link : https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=35%3A417&node-id=78%3A522&viewport=241%2C48%2C0.32&scaling=scale-down&starting-point-node-id=78%3A522&show-proto-sidebar=1

2. Adding a grouping features

Low-fidelity prototype link: https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=0%3A1&node-id=18%3A345&viewport=241%2C48%2C0.14&scaling=min-zoom&starting-point-node-id=18%3A345&show-proto-sidebar=1
High Fidelity prototype link : https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=35%3A417&node-id=78%3A522&viewport=241%2C48%2C0.32&scaling=scale-down&starting-point-node-id=78%3A522&show-proto-sidebar=1

3. Provide quick action feature

Low-fidelity prototype link: https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=0%3A1&node-id=18%3A345&viewport=241%2C48%2C0.14&scaling=min-zoom&starting-point-node-id=18%3A345&show-proto-sidebar=1
High Fidelity prototype link: https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=35%3A417&node-id=78%3A522&viewport=241%2C48%2C0.32&scaling=scale-down&starting-point-node-id=78%3A522&show-proto-sidebar=1

2nd Iteration for Provide quick action feature

High Fidelity prototype link:: https://www.figma.com/proto/eQUppmN4N5DSKqeHAHHXmT/Untitled?page-id=35%3A417&node-id=78%3A522&viewport=241%2C48%2C0.32&scaling=scale-down&starting-point-node-id=78%3A522&show-proto-sidebar=1

Key learnings

  1. As a group, identifying each other’s strengths and dividing the work according to our time schedules was a fun and challenging experience.
  2. The non-textbook way of doing things helped us unlearn and improve our skill sets — in fact, it helped us understand our own key strengths
  3. As a team when we worked we got a lot of perspectives while ideating because everyone’s view was way different from the other. This helped us to understand the stuff even better.
  4. Since we had a lot to do in a short period of time, we were managing and re-prioritizing our work in order to complete the project. This helped us in terms of how to prioritize our work even under a tight schedule.
  5. Instead of going with the hypothesis, we learned how to connect our assumptions with the relevant data and figure out how to proceed to drive a better solution

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