UX Case Study: How Empathy Can Create User Satisfaction

People vector created by freepik
  • Secondly, Defining all the insights which were derived from the interview during the empathy stage.
  • Thirdly, Ideation stage, which allow for the maximum number of ideas where I will have to bring up with ideas which can solve the user’s problems.
  • Fourthly, make a Prototype of the solution which I came up with for the users.
  • Finally, it’s time for Tests the prototype with the users and receive their feedbacks and processes further to remove any potential issues or add any needful changes.

Stage 1: Empathize

Empathizing with the user is an essential component in the design thing process that is why my mentor Anudeep Ayyagari was so specific about the empathy stage. Initially I dint understand but we were given clear instructions to guide us through.

Stage 2: Define

The following are the multiple problems faces by different users whose geographical location is in different parts of the world.

  1. Having difficulty in keeping all the essentials in the dining area.
  2. Dining table layout, either it is too big or the design is not appealing.
  3. Having a personal computer in the dining area.
  4. Lack of entertainment. Like TV, music
  5. Not having a dedicated space for dining.
  6. No proper separation from the living in the dining area.
  7. Not having a proper dining cloth.
  8. Has a six seater dining table, but couldn’t use it fully because of space constraint.
  9. The dining space is not esthetically pleasing.
  10. Things other than dining essentials should not be there in the dining area
  11. Not having proper ventilation and couldn’t use the windows because of next house who’s window is right opposite
  1. Storage issue- For users like Mirdhiba and Sanjana they have issues in keeping dining essentials like an oven, crockeries, dining cloths etc. Currently, all these are kept in other rooms where it is not immediately reachable.
  2. Entertainment issue- For users like Raj and Mirdhiba they cannot access TV from their dining area. That’s one of the reasons why they prefer eating in their bedroom.
  3. Ambiance issue- All most all the users whom I interviewed wanted something to improve on the look and feel of the dining area.

Stage 3: Ideate

In this stage I will have to bring out ideas which will potentially solve some or one of my user’s problems. Here is where the “crazy 8" game comes in place!! The game rule is this- coming up with 8 ideas in one minute. No wonder why this method is called as crazy 8 because it was really surprising to see how the crazy ideas pop out. It was interesting

  1. Have mirrors installed inside the dining area for those have smaller space because it gives a psychological impact of the room being in bigger size. The rest of the things can be arranged well.
  2. Installing a TV or music player in the dining room for the entertainment lovers.
  3. A divider with a purpose- where it can be placed between the living and the dining space. One side will be designed to have all the living room essentials and on the other side, it will be designed to keep all the dining essentials. In this way we can solve the storage issue and the privacy issue.
  4. Use ceiling to hang plants and a mirror installed reflecting the plants, for the user who love to dine in a greenery environment.
  5. A calendar which will be a reminder come tracker. To all the users who want to spend their time at least once in a day, this smart calendar will remind the family of the dining time and keep records of the time spent with the family and provide data to its user about the actual time spent with his family. In this way the user who values his family time, so much will get the accurate information about him/her spending time together.
  6. Room separators which can simply be placed between the living and the dining area.
  1. Installing TV or music system (Entertainment) Most of the users have the habit of watching TV while eating. Just because of this they avoid eating at the dining table which leads to sitting in a disproportionate posture, which could cause health issues.
  2. Change the look and feel of the space according to the user’s taste (Ambiance) All the users wanted to change the appearance of their present dining setup because they feel bored seeing the same set up. So why not change the ambiance, according to the user’s taste.

Stage 4: Prototyping- A divider with a purpose

One side serves with cabinets and shelves as a crockery unit, the other side facing the living room becomes the TV unit or a place to display decor accessories. Here with this prototype not only privacy problem is sorted but also storage problem is solved.

DINING VIEW
LIVING AREA VIEW
COMBINED VIEW
A divider with a purpose

Stage 5: Testing

It’s time to test the prototype with the users and see If I have rightly empathized with my user or not. The following were my users feedback

My learnings:

  1. A lot of unlearning happened during the empathy and testing stage in terms of understanding the user behavior
  2. Starting a conversation was not a big deal, but listening to the user’s conversation was difficult. I continuously kept myself quite from giving them solutions immediately as soon as they stated a problem.
  3. Accepting that I did not empathize with my users well, was very difficult. Only after I accepted it. I could come up with a simple solution which solved their issue

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store